// shopify themes

shopify themes that convert. performance-first.

Shopify theme development with a focus on performance, accessibility and conversion. Custom themes from scratch, Dawn customizations or any OS 2.0 theme. Every detail designed for green Core Web Vitals scores.

// deliverables

what you get

  • [ custom themes ]

    100% Custom Themes

    Design implemented from scratch in Liquid. Every section, every snippet built for performance. No generic theme bloat.

  • [ dawn-based ]

    Dawn Customization

    I start from Dawn — Shopify's reference theme — and customize everything. You get a solid base with your brand's unique look.

  • [ os 2.0 ]

    Online Store 2.0

    Dynamic sections on any page, native metafields, app blocks. The flexibility your marketing team needs.

  • [ performance ]

    Performance-First

    Smart lazy loading, critical CSS inline, minimal JavaScript, optimized images. Green Core Web Vitals from the first deploy.

// stack

tech stack

  • Liquid

    Shopify's native template engine. I've been writing it since 2019.

  • CSS/SCSS

    Custom properties, responsive layouts, performant animations.

  • JavaScript

    Vanilla JS when possible. Web Components when it makes sense. Zero jQuery.

  • Shopify CLI

    Local development with hot reload, theme check and automated deploy.

// how it works

process

step 01

design review

I analyze the design and identify performance opportunities.

step 02

setup

I configure dev environment, CI/CD and branch strategy.

step 03

development

Weekly sprints with preview links for each delivery.

step 04

QA & deploy

Cross-browser testing, accessibility, Lighthouse and go-live.

// next step

need a theme that performs?

./book a free consult_