// case study
+35%
anniversary revenue
// overview
Client
BYLT Basics — premium men's DTC apparel, Shopify Plus
Challenge
Migrate to headless without stopping operations or slowing the marketing team
Result
+35% anniversary revenue, 25% of team time freed for growth
// the challenge
BYLT needed to migrate to a headless architecture to scale, but couldn't stop operations. The site sold every day, the marketing team depended on autonomy to create landing pages, and any downtime meant direct revenue loss.
On top of that, the entire ecosystem of apps and integrations needed to keep working perfectly during and after the migration.
// the approach
I designed an incremental migration strategy: instead of swapping everything at once, we migrated section by section, validating performance at each step.
Implemented the headless storefront with Hydrogen, leveraging server-side rendering and streaming for maximum performance.
Integrated Pack as headless CMS, giving the marketing team full autonomy to create and edit landing pages without depending on deploys.
Configured Fueled integration for complete e-commerce tracking, ensuring zero conversion data loss during migration.
Built custom CDN with edge caching and automated deploy pipelines with instant rollback for zero downtime.
// results
+0%
anniversary revenue
0%
team time freed up
0
downtime during migration
-0%
deploy time reduction
// tech stack