// case study
99.9%
uptime
// overview
Client
Rhode — Hailey Bieber's skincare brand, Shopify Plus
Challenge
Maintain performance and stability under massive celebrity-driven traffic
Result
99.9% uptime even during launch-day traffic spikes
// the challenge
Rhode is not just any brand. When Hailey Bieber posts a story, millions hit the site at once. Every product launch generates traffic spikes that would take down most Shopify stores.
The platform needed to handle these spikes without blinking, keep the shopping experience smooth, and ensure zero lost orders — even at peak intensity.
// the approach
I worked on the platform architecture and optimization to ensure every component — from CDN to checkout — was built for celebrity-scale traffic.
Designed infrastructure to handle spikes without degradation, using multi-layer cache strategies and edge computing.
Optimized every millisecond of load time to ensure the experience stays fast and smooth even under extreme traffic.
Configured the checkout flow to process high volume with redundancy, guaranteeing zero lost orders during peaks.
// results
0.9%
uptime during launches
0
orders lost during peaks
<0s
load time under peak traffic
// tech stack